ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the power to market the store the way you want to.
In writing, this may sound straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Autoresponder A/B Esting
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product built upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates work with RSS feed.
So when you choose the template, make certain to select one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and is used to determine the best option for future newsletters.
It’s possible to find data like CTA when you change one particular aspect or design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The method they use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Autoresponder A/B Esting
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the information, it’s feasible to upload them. It speeds up the process so that you don’t experience the stress. They will accept the following file types when importing:
You have the option of using a pre-generated subject line or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Autoresponder A/B Esting
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat, or email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they come from. One way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Autoresponder A/B Esting
What is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. No matter if you’re a beginner or veteran you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is available during working hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.