ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the ability to promote your store in the way you wish to.
On paper, it could sound straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Autoresponder Code
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service built on HTML templates. Being a platform that makes use of automation to create a simple campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh look. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and can be used to determine the best option for future email campaigns.
It’s possible to find data like CTA when you alter an element in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Depending on what they do you could make use of Aweber for better results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber Autoresponder Code
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the data, it is also possible to import them. It speeds up the process so you won’t feel the stress. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. If you create one, you have to wait for confirmation by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Autoresponder Code
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign in action and the source of these data. In one way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Autoresponder Code
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies and digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber have customer service?
They do. Customer support on Aweber is available during working hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.