ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the power to market the store however you would like to.
It might appear simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Autoresponder Max Length
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built upon HTML templates. Being a platform that makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For those running a blog, you can convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and can be utilized as the basis to send out future emails.
There is a possibility of locating information like CTA when you change an element or design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on what they accomplish you could use Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Autoresponder Max Length
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also possible to import them. It will speed the process and that you don’t experience the stress. They accept these file types when they import:
You have the decision of using an already-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Autoresponder Max Length
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they came from. In one way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Autoresponder Max Length
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during working hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.