AWeber Autoresponder Review

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ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the power to market the store in the way you wish to.

In writing, this could appear simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.

These days, even the static newsletter is not enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Autoresponder Review

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product that are based upon HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.

AWeber Autoresponder Review

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.

There’s a caveat, however. Some email template templates work with an RSS feeds.

When you select a template, be certain to select one that can also work with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can create the heading, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Bonus points for having a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and will be utilized as the basis to send out future emails.

It’s possible to find data such as CTA when you alter an element in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There is no limit regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select the segments and then mix them.

The method they use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber Autoresponder Review

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them. It will speed up the process , so you won’t feel the tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation by your Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Autoresponder Review

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or via email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In some way or other these features can assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to the most essential features.

The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can make the most of the campaign you’ll make.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Autoresponder Review

What is Aweber?

An email-based marketing service is a must designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was established in 1998, and it helped businesses that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.

Does Aweber provide customer support?

They do. Customer service on Aweber is available during working hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with a form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.

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