ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the ability to promote your store however you would like to.
On paper, it might appear easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Autoresponder Url Field
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service built on HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated look. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
For those running blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
When you select the template, make certain to select one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and can be utilized as the basis to send out future email campaigns.
It’s possible to find data such as CTA when you change an element of the design. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber Autoresponder Url Field
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process so you won’t feel the stress. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Autoresponder Url Field
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Autoresponder Url Field
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. If you’re a novice or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.