ECommerce and Email Marketing go together. If you own the online business, you’ll have the option of marketing the store the way you want to.
It may seem simple, but it’s not. Customers interact with you, go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Autoresponders
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service based on HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates can be used with RSS feed.
If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and is utilized as the basis to send out future email campaigns.
It’s possible to find data such as CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users select and mix segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Autoresponders
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process so that you don’t experience the stress. They will accept the following file types when importing:
You have the decision of using a pre-generated subject line or making your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Autoresponders
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Autoresponders
What is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.