ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the option of marketing the store however you would like to.
It may seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Avance Email Marketing Tutorial Step By Step
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any item or service based upon HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated style. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one does the best job, and is used to determine the best option for future newsletters.
There is a possibility of locating data such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Avance Email Marketing Tutorial Step By Step
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via an online form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process , so you don’t have to tension. They accept these file types when they import:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or email, you can have their help. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Avance Email Marketing Tutorial Step By Step
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign and see the source of these data. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Avance Email Marketing Tutorial Step By Step
What exactly is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber offer customer service?
They can. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.