ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the power to market the store however you would like to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Back End Tags
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based in HTML templates. As a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be certain to select one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it can be utilized as the basis for any future email campaigns.
It is attainable to discover details like CTA in the event that you change one particular aspect in the layout. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select and mix segments.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber Back End Tags
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process so that you don’t experience the stress. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Back End Tags
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In one way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Back End Tags
What exactly is Aweber?
An email-based marketing service is a must for companies or digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.