ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the option of marketing the store however you would like to.
In writing, this may appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Banner Ad 125
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based in HTML templates. As a platform uses automation to make a streamlined campaign. After the email is sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.
When you select a template, be certain to select one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and is used as the one to send out future email campaigns.
It’s possible to find details like CTA in the event that you change an element in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Banner Ad 125
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. While you can manually input the data, it is also possible to import them. It speeds the process and you don’t have to stress. They accept these file types when they import:
You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or email, you can receive their advice. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Banner Ad 125
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Banner Ad 125
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber have customer support?
They can. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.