ECommerce and Email Marketing go in tandem. If you own the online business, you have the power to market the store in the way you wish to.
On paper, it might sound easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Banner With Woman
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service built on HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
If you decide to use the template, make sure to find one that can also work with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it can be used to determine the best option to send out future emails.
It is attainable to discover information such as CTA when you alter an element or design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Banner With Woman
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds the process and that you don’t experience the tension. They will accept the following file types when they import:
You have the option of using an already-generated subject line or making your own. Except when making one, you have to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Banner With Woman
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign and see where they come from. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The greatest part is that customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Banner With Woman
What is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.