ECommerce and Email Marketing go together. In running the online business, you’re given the option of marketing the store however you would like to.
It may seem simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Because Pat Flynn
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any item or service based on HTML templates. As a platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates can be used with RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and is used as the one to send out future email campaigns.
It’s possible to find information such as CTA when you alter one particular aspect of the design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you have go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Because Pat Flynn
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them instead. It will speed the process and you don’t have to anxiety. It will accept these types of files for import:
You have the decision of making use of a pre-generated subject line , or making your own. If you create one, you must wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Because Pat Flynn
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Because Pat Flynn
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.