ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the ability to promote your store the way you want to.
In writing, this could sound simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Benefits
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service based in HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates work with RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and is utilized as the basis to send out future newsletters.
It is attainable to discover details such as CTA when you alter an element in the layout. You can try this by testing three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The method they use at the very least is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Depending on what they do you could use Aweber for better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Benefits
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. While you can manually input the data, it is also feasible to upload them. It speeds the process and you don’t have to anxiety. They will accept the following file types for import:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Benefits
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Benefits
What exactly is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.