ECommerce and Email Marketing go together. If you own the online business, you’ll have the power to market the store however you would like to.
It could sound simple, but it’s not. You engage with customers, go through social media reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter isn’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Best Email Headlines
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. Being a platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and will be utilized as the basis for future email campaigns.
There is a possibility of locating details such as CTA in the event that you change a particular part or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do it is possible to utilize Aweber for better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Best Email Headlines
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds up the process so you won’t feel the tension. It will accept these types of files when importing:
You have the decision of making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Best Email Headlines
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Best Email Headlines
What is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber have customer service?
They can. Customer service on Aweber is accessible during business hours via phone, chat or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.