AWeber Best Email Marketing

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ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the option of marketing the store however you would like to.

In writing, this could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Best Email Marketing

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you can view the information through their stats.

AWeber Best Email Marketing

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated appearance. You can change the color and fonts, or even the style. When you can, coding your own template also works.

RSS to Email Templates

For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a catch, though. Not all email templates are compatible with an RSS feed.

So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.

You can design the heading, font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Plus points for including on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within an email. Imagine live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it will be utilized as the basis for any future email campaigns.

It is attainable to discover details like CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The data you collect will be useful in future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Best Email Marketing

If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build a list of up to 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them. It will speed up the process so that you don’t experience the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification by your Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat or email, you can receive their advice. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Best Email Marketing

If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This makes sure that users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In one way or another the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to vital features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The best part, customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you’ll make.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Commonly Asked Questions (FAQs) AWeber Best Email Marketing

What exactly is Aweber?

Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.

Does Aweber provide customer support?

They offer it. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts through the form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.

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