AWeber Best Places To Work

aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the option of marketing the store the way you want to.

It could appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Best Places To Work

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product built in HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.

AWeber Best Places To Work

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you are able to change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.

There’s a caveat, however. Not all email templates are compatible with RSS feed.

If you decide to use the template, make sure you choose one that works with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. All it does is allow subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including the landing page of the email marketing system at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part performs best, and it can be used as the one for future email campaigns.

It is attainable to discover information such as CTA when you change one particular aspect of the design. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, etc.

To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.

The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The data you collect here can be used in future campaigns. Based on what they accomplish, you can use Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Best Places To Work

If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create a list of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them. It speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Best Places To Work

If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat or email.

Free Plan

With the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see where they come from. In one way or another these features can significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to the most essential features.

The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.

If you are enrolled in a paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you will make.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Best Places To Work

What is Aweber?

An email-based marketing service is a must designed for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to facilitate the integration.

Does Aweber offer customer service?

They offer it. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.

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