ECommerce and Email Marketing go together. If you own the online business, you’re given the power to market the store however you would like to.
On paper, it may sound straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Bigcommerce
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. As a platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates can be used with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and can be used as the one for any future email campaigns.
It’s possible to find details like CTA when you alter a particular part or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do, you can use Aweber to get better results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Bigcommerce
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also easy to transfer them instead. It will speed up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Bigcommerce
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you will make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Bigcommerce
What is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They can. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.