ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the ability to promote your store however you would like to.
On paper, it might sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Blasts Going To Junk
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service built upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For those running blogs, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates work with an RSS feeds.
When you select the template, make sure to find one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Think live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and is utilized as the basis for any future email campaigns.
It’s possible to find information such as CTA when you alter a particular part in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Depending on what they do, you can use Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Blasts Going To Junk
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them. It speeds up the process so you won’t feel the stress. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Blasts Going To Junk
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign in action and where they come from. In one way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part, customer service is readily available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan It’s affordable too. Not too much and you will make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Blasts Going To Junk
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber offer customer service?
They can. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.