ECommerce and Email Marketing go together. In running your own online shop, you have the option of marketing the store however you would like to.
It could seem simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Blog Bradcaste Edit Format
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat, however. Not all email templates work with an RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Imagine live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it will be utilized as the basis for future emails.
It is attainable to discover details like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Blog Bradcaste Edit Format
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and you don’t have to anxiety. They accept these file types for import:
You have the option of making use of a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Blog Bradcaste Edit Format
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part, service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan it’s priced reasonably. Not too much and you will get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) AWeber Blog Bradcaste Edit Format
What exactly is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. If you’re a novice or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber have support for customers?
They do. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.