ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the power to market the store however you would like to.
In writing, this might sound simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Blog Broadcast Tags
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based in HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates are compatible with RSS feed.
So when you choose the template, make certain to select one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and can be used as the one to send out future email campaigns.
There is a possibility of locating information such as CTA in the event that you change one particular aspect in the layout. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Blog Broadcast Tags
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. Although you can manually enter the data, it is also possible to import them. It speeds the process and you won’t feel the stress. They accept these file types when they import:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Blog Broadcast Tags
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they came from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The greatest part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Blog Broadcast Tags
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.