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aweber-review

ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the option of marketing the store the way you want to.

In writing, this may seem simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.

Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Blog Broadcasts

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the details through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern look. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.

RSS for Email Templates

If you run blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.

There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.

When you select the template, make certain to select one that works with them. If you don’t, the template could be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. All it does is allow subscribers to fill in their information.

You can create the heading, font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Plus points for including a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and is used as the one for future emails.

It is attainable to discover data such as CTA when you alter a particular part or design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.

The method they use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The data you collect this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. AWeber Blog Broadcasts

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create an unlimited list of 10 contacts via the form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process so that you don’t experience the tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of an already-generated subject line or creating your own. If you create one, you need to wait for confirmation from your Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Blog Broadcasts

If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. In one way or another the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.

The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.

When subscribed to a paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you create.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber Blog Broadcasts

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for businesses and digital marketers. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and more. Some of them require an additional widget or programming to make the integration smooth.

Does Aweber have customer support?

They do. The customer service of Aweber is available during working hours via phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with a form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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