ECommerce and Email Marketing go together. In running an online store, you have the power to market the store in the way you wish to.
On paper, it could appear easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Blog
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. As an online platform uses automation to create a simple campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated look. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and can be used to determine the best option to send out future emails.
There is a possibility of locating information such as CTA when you change a particular part in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Blog
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process so you don’t have to anxiety. They accept these file types for import:
You have the decision of choosing an already-generated subject line or creating your own. Except when making one, you must wait for verification by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Blog
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to the most essential features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Blog
What is Aweber?
An email-based marketing service is a must that is suitable for companies and digital marketers. If you’re a novice or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber offer customer service?
They can. Customer support on Aweber is available during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.