ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the ability to promote your store in the way you wish to.
In writing, this might appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Blogger Page Not Sidebar
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any item or service that are based in HTML templates. As a platform uses automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern style. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates can be used with RSS feeds.
So when you choose the template, make sure to find one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it will be utilized as the basis for future newsletters.
It’s possible to find data like CTA when you change an element in the layout. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are you could make use of Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Blogger Page Not Sidebar
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process , so you don’t have to tension. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Blogger Page Not Sidebar
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan It’s affordable too. Not too much, and you can benefit from the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Blogger Page Not Sidebar
What is Aweber?
Aweber is an email marketing platform for companies or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have support for customers?
They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.