ECommerce and Email Marketing go together. When you manage the online business, you’re given the option of marketing the store however you would like to.
It could seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Branded Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based in HTML templates. As a platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated look. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is used to determine the best option for any future emails.
It is attainable to discover information like CTA in the event that you change a particular part in the layout. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users select the segments and then mix them.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get will be useful in future campaigns. Depending on what they do you could use Aweber for better results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber Branded Email
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. While you can manually input the data, it is also easy to transfer them. This speeds up the process , so you won’t feel the anxiety. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line or making your own. If you create one, you must wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Branded Email
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In some way or other the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, service for customers is always available. For those who have no marketing background, their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Branded Email
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber have customer service?
They do. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.