ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store in the way you wish to.
On paper, it may appear simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Broadcast Admin Hold
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any product or service built upon HTML templates. As an online platform uses automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh look. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Some email template templates are compatible with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and is used as the one for any future newsletters.
It’s possible to find information such as CTA in the event that you change one particular aspect of the design. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Depending on what they do you could use Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Broadcast Admin Hold
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the data, it is also easy to transfer them. This speeds up the process , so you won’t feel the anxiety. They accept these file types for import:
You have the option of choosing a pre-generated subject line or making your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Broadcast Admin Hold
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and where they came from. In one way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part, service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Broadcast Admin Hold
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is available during business hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.