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aweber-review

ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the ability to promote your store the way you want to.

In writing, this might seem easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Broadcast Shows Admin Hold

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product built on HTML templates. As an online platform uses automation to create a simple campaign. When the email is sent to subscribers, you can view the data through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.

RSS for Email Templates

For those running blogs, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a catch, though. Some email template templates are compatible with an RSS feeds.

When you select a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.

You can create the heading, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Plus points for including a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content within the email itself. Consider live results from surveys as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be used as the one for future email campaigns.

It is attainable to discover details like CTA when you alter a particular part of the design. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.

To segment the data, you have to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.

The method they use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you get here can be used in future campaigns. Depending on what they do you could utilize Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Broadcast Shows Admin Hold

When a subscriber clicks the link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them instead. This speeds up the process , so you won’t feel the anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Broadcast Shows Admin Hold

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This will ensure that people are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In one way or another the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer that.

When subscribed to an paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you will create.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Broadcast Shows Admin Hold

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to make the integration smooth.

Does Aweber offer support for customers?

They can. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through a form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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