ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the power to market the store in the way you wish to.
On paper, it might appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Bulk Delete
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service built upon HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a catch, though. Not all email templates work with RSS feeds.
If you decide to use the template, make sure you choose one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and will be used as the one for future emails.
It’s possible to find information like CTA when you change an element in the layout. You can try this by testing three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you need to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on what they accomplish you could make use of Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Bulk Delete
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process , so that you don’t experience the stress. It will accept these types of files when they import:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you have to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or email, you can receive their advice. All subscription plans can use them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Bulk Delete
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and the source of these data. In some way or other the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to the most essential features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of budget to invest in. The best part, the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription It’s affordable too. Not too much, and you can benefit from the campaign you make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Bulk Delete
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber offer support for customers?
They can. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.