ECommerce and Email Marketing go together. If you own the online business, you’ll have the ability to promote your store the way you want to.
In writing, this could sound easy, but it isn’t. You engage with customers and go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Business Development Executive Salary
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any service or product built in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates work with an RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and will be utilized as the basis for any future emails.
It’s possible to find data like CTA when you alter an element or design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, and so on.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber Business Development Executive Salary
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the data, it is also possible to import them instead. This speeds up the process , so you don’t have to anxiety. They will accept the following file types when importing:
You have the decision of making use of an already-generated subject line or making your own. If you create one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Business Development Executive Salary
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. In some way or other these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you will make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Business Development Executive Salary
What is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or experienced, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer service?
They do. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.