ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the option of marketing the store however you would like to.
On paper, it could sound straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Business Development
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern look. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat. Some email template templates are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading, font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Bonus points for having a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be used as the one for any future emails.
It’s possible to find details like CTA when you change an element of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Business Development
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. It speeds up the process so that you don’t experience the anxiety. They accept these file types for import:
You can choose between making use of a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Business Development
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they came from. In one way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Business Development
What is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or experienced, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is available during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.