ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the power to market the store however you would like to.
It might seem easy, but it isn’t. You engage with customers, go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Business Emaill Addresses
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based on HTML templates. Being an online platform, it makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use the template, make certain to select one that works with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and will be used to determine the best option for future newsletters.
There is a possibility of locating data like CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Depending on what they do it is possible to utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Business Emaill Addresses
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the information, it’s possible to import them. This speeds the process and you don’t have to stress. They will accept the following file types for import:
You have the decision of choosing a pre-generated subject line or making your own. Except when making one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Business Emaill Addresses
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see where they come from. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part, service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you create.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Business Emaill Addresses
What is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber have customer support?
They can. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.