ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the ability to promote your store however you would like to.
In writing, this may appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Caht
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh style. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be used as the one for any future newsletters.
It is attainable to discover details like CTA when you alter a particular part in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Caht
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. While you can manually input the data, it is also possible to import them instead. This speeds the process and you don’t have to stress. It will accept these types of files when importing:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Caht
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign in action and where they come from. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to essential vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Caht
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.