ECommerce and Email Marketing go together. If you own your own online shop, you’re given the power to market the store the way you want to.
It might appear easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Calendar Integration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built on HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern style. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. Not all email templates work with an RSS feeds.
When you select a template, be sure to find one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it is utilized as the basis for any future emails.
It’s possible to find information like CTA in the event that you change one particular aspect or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The method they use at least is sending emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do you could utilize Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber Calendar Integration
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them instead. It will speed up the process so that you don’t experience the stress. They accept these file types when they import:
You have the option of choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Calendar Integration
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign and see the source of these data. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Calendar Integration
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. If you’re a novice or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer support?
They can. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.