ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the option of marketing the store however you would like to.
In writing, this could appear straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Call To A Member Function Getaccount()
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based upon HTML templates. Being a platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates are compatible with RSS feed.
If you decide to use the template, make sure to find one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements hindering the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and is used as the one for any future emails.
There is a possibility of locating data such as CTA in the event that you change one particular aspect of the design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect will be useful for future campaigns. Depending on what they do it is possible to utilize Aweber for better results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Call To A Member Function Getaccount()
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the details, it’s also possible to import them instead. This speeds up the process , so you won’t feel the anxiety. They accept these file types for import:
You have the option of choosing a pre-generated subject line , or creating your own. If you create one, you need to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Call To A Member Function Getaccount()
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Call To A Member Function Getaccount()
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.