ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the ability to promote your store however you would like to.
On paper, it might sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Campaign How To Delete
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service built upon HTML templates. Since it is an online platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates are compatible with RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and is utilized as the basis for future email campaigns.
There is a possibility of locating data such as CTA when you alter one particular aspect in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The solution they can use at least is sending emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Campaign How To Delete
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process so you don’t have to tension. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Campaign How To Delete
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and where they come from. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part, service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Campaign How To Delete
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.