ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’ll have the ability to promote your store the way you want to.
It could seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Campaign Not Working
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service built in HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh look. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
When you select a template, be sure to find one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to give their details.
You can create the heading the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it is used to determine the best option for future newsletters.
It’s possible to find details like CTA when you alter an element or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber Campaign Not Working
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the information, it’s easy to transfer them instead. It will speed up the process , so you don’t have to stress. It will accept these types of files for import:
You have the decision of using a pre-generated subject line , or creating your own. If you create one, you have to wait for verification by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Campaign Not Working
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they came from. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Campaign Not Working
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. If you’re a novice or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have support for customers?
They can. Customer service on Aweber is available during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.