ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the option of marketing the store however you would like to.
It may seem easy, but it isn’t. You engage with customers, go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Campaigns Edit Message
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based upon HTML templates. As a platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh look. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
So when you choose the template, make sure you choose one that can also work with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and is used to determine the best option for future emails.
It is attainable to discover data such as CTA when you change one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are you could make use of Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Campaigns Edit Message
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. Although you can manually enter the details, it’s also feasible to upload them instead. It will speed up the process so you won’t feel the anxiety. They accept these file types when they import:
You can choose between choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Campaigns Edit Message
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In some way or other, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Campaigns Edit Message
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer support?
They can. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.