AWeber Campaigns Tutorials

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the power to market the store in the way you wish to.

In writing, this may seem easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.

Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber, how email marketing works, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Campaigns Tutorials

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service built on HTML templates. As a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the information through their stats.

AWeber Campaigns Tutorials

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS to Email Templates

If you run a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.

There’s a caveat, however. Not all email templates work with an RSS feed.

When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could be used without them.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.

You can create the heading and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Also, points for incorporating the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and can be used to determine the best option for any future email campaigns.

There is a possibility of locating information such as CTA when you change an element or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There is no limit on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, and so on.

To segment the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.

The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The data you collect will be useful in future campaigns. Depending on what they do it is possible to make use of Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Campaigns Tutorials

When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process so that you don’t experience the tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Campaigns Tutorials

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This ensures that the users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.

Pro Plan

For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In one way or another the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to essential vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in a paid plan It’s affordable too. Not too much, and you can benefit from the campaign you will develop.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Most Frequently asked questions (FAQs) AWeber Campaigns Tutorials

What exactly is Aweber?

Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.

Does Aweber provide support for customers?

They can. Customer support on Aweber is available during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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