AWeber Campaigns What Are Tags

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the option of marketing the store the way you want to.

It may sound straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber and how it works with email marketing, and what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Campaigns What Are Tags

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service built in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the information through their stats.

AWeber Campaigns What Are Tags

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated style. You can alter the colors, font, or style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the website.

There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.

So when you choose a template, be sure to find one that works with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s just a way to let users to provide their information.

You can create the heading and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Plus points for including the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it will be used to determine the best option for future email campaigns.

It is attainable to discover data such as CTA when you change a particular part in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.

To segment the data, you need to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.

The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you get will be useful for future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Campaigns What Are Tags

When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process so you don’t have to tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Campaigns What Are Tags

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This makes sure that users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign and see where they came from. In one way or another, these additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to the most essential features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in an paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you will create.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Campaigns What Are Tags

What exactly is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. If you’re a novice or veteran, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require an additional widget or coding to facilitate the integration.

Does Aweber provide support for customers?

They do. Customer service on Aweber is available during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work in Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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