ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store the way you want to.
On paper, it might appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Can I Import Myleadgensecret Email Lists
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. Since it is an online platform uses automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements taking away from the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be used to determine the best option for future email campaigns.
There is a possibility of locating data like CTA when you change an element in the layout. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, and so on. AWeber Can I Import Myleadgensecret Email Lists
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process so you don’t have to stress. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Can I Import Myleadgensecret Email Lists
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign and see the source of these data. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The greatest part is that customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription It’s affordable too. Not too much, and you can make the most of the campaign you will create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Can I Import Myleadgensecret Email Lists
What exactly is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. If you’re a novice or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer support for customers?
They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.