ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store the way you want to.
On paper, it might seem simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Can I Send Email To One Subscriber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product built in HTML templates. Being a platform uses automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern style. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be sure to find one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Think live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and will be used as the one to send out future newsletters.
It’s possible to find information such as CTA in the event that you change an element or design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on the type of campaign they are you could use Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, and so on. AWeber Can I Send Email To One Subscriber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process so you don’t have to stress. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Can I Send Email To One Subscriber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan, it’s reasonably priced too. Not too much, and you can benefit from the campaign you make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Can I Send Email To One Subscriber
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer support?
They can. The customer service of Aweber is available during working hours via phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.