ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the power to market the store in the way you wish to.
On paper, it could appear easy, but it isn’t. You engage with customers and go through social media and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Canada
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product based upon HTML templates. As an online platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh look. You can change the color, font, or style. When you can, coding your own template also works.
RSS to Email Templates
For those running blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
So when you choose a template, be certain to select one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
You can create the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and can be used as the one to send out future newsletters.
It’s possible to find information like CTA in the event that you change an element in the layout. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Canada
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds the process and that you don’t experience the stress. It will accept these types of files when they import:
You have the option of using a pre-generated subject line or making your own. If you create one, you have to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Canada
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they came from. In some way or other, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription it’s priced reasonably. Not too much, and you can make the most of the campaign you develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Canada
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.