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aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the ability to promote your store the way you want to.

In writing, this might seem simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Cancel Trial

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the information through their stats.

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated style. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.

There’s a caveat. Not all email templates work with RSS feeds.

If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to give their details.

The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Also, points for incorporating a landing page for an email marketing platform at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and will be used to determine the best option for future emails.

There is a possibility of locating details like CTA when you change one particular aspect in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you have to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.

The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to make use of Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Cancel Trial

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also easy to transfer them instead. This speeds up the process so you won’t feel the stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation by your Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or email, you can get their input. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Cancel Trial

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another, these additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to the most essential features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover this.

When subscribed to a paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you develop.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Cancel Trial

What exactly is Aweber?

Aweber is an email marketing platform designed for businesses and digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to make the integration smooth.

Does Aweber provide customer support?

They do. The customer service of Aweber is available during working hours via phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with the form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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