ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the power to market the store however you would like to.
In writing, this might appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Capture Page
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service based on HTML templates. As a platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates can be used with RSS feed.
When you select a template, be certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it will be used to determine the best option to send out future email campaigns.
There is a possibility of locating data such as CTA in the event that you change an element in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to utilize Aweber for better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Capture Page
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also possible to import them. This speeds the process and that you don’t experience the stress. They accept these file types when they import:
You can choose between using an already-generated subject line or making your own. Except when making one, you must wait for confirmation by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or email, you can receive their advice. Every subscription plan can benefit from these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Capture Page
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The best part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Capture Page
What is Aweber?
An email-based marketing service is a must designed for businesses and digital marketers. If you’re a novice or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer customer service?
They do. The customer service of Aweber is available during working hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.