ECommerce and Email Marketing go together. If you own your own online shop, you’re given the ability to promote your store however you would like to.
In writing, this might seem straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Career Benefits
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. Being an online platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated look. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and will be used to determine the best option for any future email campaigns.
It’s possible to find details like CTA when you alter a particular part or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The method they use at a minimum is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, and so on. AWeber Career Benefits
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. Although you can manually enter the information, it’s possible to import them instead. It speeds the process and that you don’t experience the tension. They will accept the following file types when importing:
You can choose between using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or email, you can have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Career Benefits
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign in action and where they came from. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Career Benefits
What exactly is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.