ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the ability to promote your store in the way you wish to.
In writing, this could appear easy, but it isn’t. You engage with customers and go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Career Reviews
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern appearance. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates can be used with RSS feed.
When you select a template, be certain to select one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is used as the one for future email campaigns.
It’s possible to find information like CTA in the event that you change a particular part or design. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Career Reviews
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via a form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process so that you don’t experience the stress. They accept these file types when they import:
You have the decision of making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or email, you can have their help. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Career Reviews
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you’ll create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Career Reviews
What is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is available during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.