ECommerce and Email Marketing go in tandem. If you own the online business, you have the ability to promote your store however you would like to.
In writing, this could appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Careers Jobs
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and can be used as the one for future email campaigns.
There is a possibility of locating information like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber Careers Jobs
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. While you can manually input the data, it is also feasible to upload them. This speeds the process and you don’t have to stress. They will accept the following file types when importing:
You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you need to wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Careers Jobs
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan It’s affordable too. Not too much but you’ll get the best out of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Careers Jobs
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. No matter if you’re a beginner or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.