ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the option of marketing the store in the way you wish to.
In writing, this may appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Careers Work From Home
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. Since it is an online platform uses automation to create a simple campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and is used to determine the best option to send out future emails.
There is a possibility of locating data such as CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The method they use at the very least is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, sales made, etc. AWeber Careers Work From Home
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. Although you can manually enter the information, it’s easy to transfer them instead. It speeds up the process , so that you don’t experience the stress. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line or making your own. If you create one, you must wait for verification from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Careers Work From Home
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign in action and the source of these data. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Careers Work From Home
What exactly is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.