AWeber C’Est Quoi

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the ability to promote your store in the way you wish to.

On paper, it might sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and so on. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.

These days, even the static newsletter is not enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber C’Est Quoi

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.

AWeber C'Est Quoi

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.

There’s a catch, though. Some email template templates work with RSS feeds.

If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could be used without the templates.

Landing Page Builder

Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.

You can design the heading the font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Also, points for incorporating on a landing page an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it can be used as the one for any future newsletters.

It’s possible to find details like CTA in the event that you change a particular part in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.

To segment the data, you’ll need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose to mix and match segments.

The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Depending on what they do it is possible to use Aweber for better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber C’Est Quoi

When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create a list of up to 10 contacts using the form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process , so that you don’t experience the stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or email, you can get their input. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber C’Est Quoi

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign in action and the source of these data. In one way or another the additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to the most essential features.

The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you’ll develop.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Frequently asked questions (FAQs) AWeber C’Est Quoi

What exactly is Aweber?

An email-based marketing service is a must for businesses and digital marketers. No matter if you’re a beginner or experienced, you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to make the integration smooth.

Does Aweber offer support for customers?

They do. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with the form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns function in Aweber?

Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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