ECommerce and Email Marketing go together. When you manage the online business, you’re given the option of marketing the store the way you want to.
It might seem easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Change Background
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service based in HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat, however. Not all email templates work with an RSS feed.
When you select the template, make sure you choose one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and will be used as the one for any future email campaigns.
It is attainable to discover information like CTA when you change a particular part in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber Change Background
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the data, it is also possible to import them. It will speed up the process so you won’t feel the anxiety. They will accept the following file types when importing:
You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Change Background
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription It’s affordable too. Not too much but you’ll get the best out of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Change Background
What exactly is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. If you’re a novice or veteran you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.