ECommerce and Email Marketing go together. In running an online store, you have the ability to promote your store the way you want to.
On paper, it could appear easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Change Footer
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product that are based in HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feeds.
When you select a template, be sure you choose one that can also work with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions taking away from the registration form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it will be utilized as the basis for future emails.
It is attainable to discover data such as CTA when you change one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Change Footer
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process , so that you don’t experience the tension. They accept these file types when importing:
You can choose between using a pre-generated subject line , or making your own. If you create one, you have to wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or email, you can get their input. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Change Footer
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign in action and where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to essential vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Change Footer
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. If you’re a novice or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.