ECommerce and Email Marketing go in tandem. In running the online business, you have the power to market the store in the way you wish to.
It might seem easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Change What Time To Send Emails
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any service or product built on HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh appearance. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.
So when you choose the template, make certain to select one that is compatible with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used to determine the best option for any future newsletters.
It’s possible to find details like CTA when you change one particular aspect in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish you could use Aweber for more effective results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Change What Time To Send Emails
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. Although you can manually enter the information, it’s possible to import them instead. It will speed up the process so that you don’t experience the stress. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Change What Time To Send Emails
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In some way or other the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription It’s affordable too. Not too much and you will benefit from the campaign you will create.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Change What Time To Send Emails
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber offer customer service?
They can. Customer support on Aweber is available during working hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.